There is no denying the fact that physical activity is of immense importance for both physical and psychological health of any individual, regardless of his or her age. Unfortunately, the official statistics show that the global population is leading an increasingly sedentary lifestyle, which is among the main causes of such non-contagious diseases as cancer, diabetes, and cardiovascular diseases. These are the main causes of mortality in adults across the world. The World Health Organization has established a set of recommendations with regard to the amount of physical activity necessary to maintain a healthy lifestyle. Unfortunately, nearly a quarter of the world’s populations don’t come even close to meeting those standards, which, in itself, is a recipe for global disaster.
Existing practice shows that such measures as awareness building or social advertisement are of poor efficiency. Therefore, SportGift, a blockchain startup from Equador, decided to provide the users of mobile applications with a financial incentive to become adepts of a more pro-active lifestyle.
SportGift is an up and coming blockchain project founded by the IT specialists and marketers from South America, most members of which reside in Equador. Christian Domenech, the founder and CEO at Sportgift, is an accomplished software engineer who also worked as a senior consultant at Novatec Solutions and Telefonica, a large Spanish telecommunication corporation. Joel Mercado Mata is a chief full-stack developer at Sporfgift, who also helped Wallmart Mexico to establish its e-commerce platform. Both these founders have been successfully verified by different ICO reviewing outlets.
The core product developed by SportGift is a decentralized mobile application of the same name, created on the basis of the Ethereum blockchain. The primary function of this app constitutes in tracking the physical activity of its users, who then get rewarded for completing different tasks, for instance, running/walking/cycling a certain amount of miles or burning a specified number of calories.
There is also another category of users of the SportGift app known as the sponsor organizations. Upon registering with the app, these organizations can initiate sporting challenges, assign the prizes/rewards for completing the tasks, and use the advertising space to promote the assignments as well as sponsors’ goods and services. All the challenges are due to be posted two weeks in advance so that all interested users would have the chance to pre-register. Once the user successfully completes the challenge, he/she will be rewarded with a fixed amount of SPORTG tokens. These tokens are compatible with the ERC-20 standard, and once they are allocated to the user’s in-app wallet, SPORTG can be converted to other cryptocurrencies through the affiliated crypto exchanges.
As of now, SportGift is conducting a pre-sale of SPORTG tokens which began on April 1 and will end on June 15. The official ICO will begin on July 1 and will last for 75 days. The project had established a rather low softcap of only $200.000. The initial investors will receive a 20% bonus on the minimum purchase of $200. The price of one token is $0.03. SporfGift features both bounty and airdrop programs.
|Start||July 1, 2019|
|End||September 15, 2019|
The SportGift papers say that the project will heavily rely on sports organizations and brands that agree to partner with this blockchain startup. Well, so far, they failed to present at least one relatively big name in the sports industry as a partner. Besides, there is no indicator of the token sale progress on the website, so it is unclear whether SportGift managed to attract at least some investments or not. I strongly suspect that this platform will get lost among the dozens of similar solutions.
I don't consider SportGift to be an immensely promising project, simply because it doesn't offer anything exclusive and extraordinary while the competition in this niche is way too steep. Nevertheless, I plan on buying some of their SPORTG tokens just to get access to the application and see how it's working. Who knows, maybe it will turn out to be great and I will stick with SportGift for a long time, beating challenge after challenge.
SportGift won’t revolutionize the sports industry, even this sporting challenge-for-reward niche. It just doesn’t have anything mind-blowingly unique to gain global traction. Nevertheless, I like this kind of concept and always try to participate even in the silliest of challenges. Therefore, I will get some SPORTG tokens just to see what they can offer, but I don’t think it will ever get on my list of favorites.
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