Curate is a fashion discovery platform built on the foundation of the Ethereum blockchain by the international team of fashion experts, marketers, and blockchain enthusiast. The platform is released in the form of a decentralized mobile application that allows users to “curate” fashion novelties provided by partnered brands in exchange for rewards in cryptocurrencies or the project’s own ERC-20 token called CUR8, which will be sold to the interested early investors through the means of the three-phased IEO.
Although it is claimed that the project is registered in the United Kingdom, there are no registration or license numbers on the official website, or any mention of a parent company in the whitepaper or the pitch deck.
The main purpose of Curate is to help brands and retailers obtain a trustless response from the audience regarding newly introduced styles, apparels, and accessories. In addition, Curate will help to raise awareness about the emerging and promising fashion brands among its regular members.
There are several types of users on the Curate platform: the brands, the curator community, the discoverer community, and the content creators. Brands, fashion lovers, or content creators can upload their fashion-related images, which are assessed first by the curators through upvotes. The most popular content then gets to the discoverers, who can also upvote, comment, and share. The curating parties are then rewarded in Bitcoin, Ethereum, or CUR8 tokens.
The board of advisors includes Boulevard Aladetoyinbo, a certified blockchain lawyer, who cooperated with such projects as The Crypto Watch and genEOS.IO.
Curate is a very young project which emerged in the first months of the current year. By the second quarter, the founder has already gathered a team, released the whitepaper, developed the website and launched the demo version of the Curate platform. After the IEO, Curate will continue working on platform development, with the alpha launch planned for Q1 of 2020, and the beta version in Q2, along with the listing of CUR8 on multiple crypto exchanges.
Curate has the biggest audience on Telegram with 28,573 members in its public group. Judging from the fact that the project didn’t conduct an airdrop, it can be assumed that these followers were acquired naturally. Curate also has an Instagram account with 1,702 followers, but no official Facebook page.
The sale of CUR8 tokens starts on August 9 on the P2PB2B Launchpad and will last until August 23. That is the first part of the three-part IEO, the rest will take place later this year and in 2020. The price of 1 CUR8 is $0.1 with no mention of the minimum investment limit. The softcap is quite feasible - $1 million. Curate accepts Bitcoin and Ethereum. Whitelisting and KYC are mandatory. There are also no mentions of the restricted areas.
| Industry | Advertising |
|---|---|
| Platform | Ethereum |
| Founded | 2019 |
| Website | https://curate.style/ |
| Whitepaper | Yes |
| Countries | UK |
| Start | August 9, 2019 |
|---|---|
| End | August 23, 2019 |
| 5 days left | |
| Token | CUR8 |
| Soft cap | $1 000 000 |
| Hard cap | $10 000 000 |
| Minimum investment | 1 CUR8 |
| Tokens for sale | 60000000 |
| Accepting | ETH, BTC |
I love the fact that blockchain finds its implementation in areas other than finance and payments. Curate surely has a good vision and might interest some really serious brands since they would get a chance to receive honest feedback from the target audience. It is a win-win situation for both retailers and fashionistas. Although the team looks a bit inexperienced, they did manage to put together a project in a short time.
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