Nexxus - ICO Review

Nexxus Rewards (Nexxus) can be characterized as a social blockchain project that strives to offer local communities a blockchain-based marketing solution powered by the ERC-20 compliant NXR token. The distribution of tokens by means of ICO will commence in a few days.

The Nexxus Rewards system

Nexxus Rewards works on a blockchain system that should heed the needs of three types of participants, namely local communities and charities that are run by them; online as well as brick-and-mortar stores and merchants that operate in the given area; finally, customers or shop-goers who live in the chosen community who either donate to charities or buy from the merchants.

The local charities will be granted a chance to participate in the so-called perpetual fundraiser by virtue of the Nexxus platform. All charities are free to register with Nexxus Rewards and promote it to their members who, in their turn, can partake in this endeavor by becoming the Nexxus Shoppers, which provides for additional perks, such as the option to obtain cashback in NXR. The charities are to profit from receiving 20% from marketing fees, imposed by Nexxus - they don’t need to buy or sell anything, only promote the platform.

Shoppers can participate in the Share Reward Program and receive cashback and rewards, allocated in NXR tokens, which can be subsequently exchanged for cash with the help of Nexxus merchants will enjoy the innovative customer acquisition solution within which they won’t be forced to purchase any contracts or PoS terminals. Moreover, Nexxus will ask for its share only after the merchant makes a sale, and the amount of the commission is to be determined solely by the entrepreneur. They can also enroll in the viral marketing program to establish a supplementary stream of income in NXR tokens.

The Nexxus team

  • Robert Wood. The founder & CEO. Wood is an immensely experienced marketer who had worked at Microsoft and Electronic Data Systems as a head technologist.  
  • Terry Howell. COO. He is considered a guru of organizational development and an expert in strategic planning and customer acquisition.
  • Richard LeBlanc. Marketing director. LeBlanc is an expert in graphic design and a founder of a marketing agency B12 Group.   

ICO details

The sale of the NXR utility tokens will commence on November 23 and last for three weeks, until December 15. During this time, the team hopes to raise at least $2 million (softcap) while the hardcap is established at $10 million. Given that the token sale will last for a relatively short period of time, it would take an enormous effort from Nexxus to reach such a tough goal.

The ICO price of one NXR token is only $0.2, with no mention of a minimum investment barrier being made on the website or in the whitepaper. The interested investors can purchase tokens with ETH, BTC, USDT, and PROB,

A bounty program has been made available for those who want to get extra NXR, but, unfortunately, social influencers won’t be able to get free tokens via airdrop. All participants in ICO must pass the KYC procedure. The list of restricted areas includes only the United States. 

Author: Alex Paulson for

  • Shoppers. Shoppers register for Nexxus Rewards free of charge, collect free cash back reward points from purchases and referrals and redeem them at any Nexxus merchant. These dynamic cash back reward points  can increase in value as the usage of Nexxus Rewards grows worldwide
  • Merchants. For Merchants, Nexxus Rewards is a completely risk-free solution to get and keep new customers. There are no signup fees, no long-term contracts, no special software requirements and no special terminals to lease or purchase. Best of all, merchants pay nothing until after they make the sale
  • Communities. Nexxus Rewards benefits communities by fostering business for local merchants, supporting local charities with reward donations from an infinite network of referred shoppers and bringing vital knowledge and education to the community, delivered via Nexxus Classes
  • Robert Allen Wood. CEO & Founder
  • William Terry Howell. COO
  • Richard Leblanc. Marketing Director
  • Gary Berriochoa. VP Business Development
  • Mike Sorensen. Technology Director
  • Bill Richardson. Financial Controller
  • Michael Bailey. Localization Director
  • 2016 – 2018. Product Development
  • 2018 – 2019. Market Testing
  • 2019. Crowdfunding; Sales Team Acquisition & Training.
  • 2020. Plano Merchant & Charity Acquisition; North Dallas Expansion.
  • 2021. Dallas Area Expansion.
  • 2022. Ft. Worth Area Expansion

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StartNovember 23, 2019
EndSeptember 11, 2020
Soft cap$2 000 000
Hard cap$10 000 000
Minimum investment1 NXR
Tokens for sale50000000

Nexxus Rewards is a great project, no doubt about that! Although their primary focus in on marketing and less on the development and incorporation of the blockchain technology, they are doing an excellent job at creating a viable use case for it. But the team should have written a more detailed whitepaper because the present version is a bit terse.

RichardDd   October 18, 2020  

There is no denying the fact that Nexxus is pursuing a lofty objective, but, to tell you the truth, it's the startup that could have done well even without the incorporation of blockchain and NXR token. Donating to charities and getting cashback is far from being considered as something that functions inefficiently, thus requires an innovative solution. It is understandable that Nexxus uses the concept of tokens mainly as an attention grabber, but it's still a good project at its core.

Casual Millionaire   July 8, 2020  

What projects like Nexxus fail to comprehend is that they do not offer anything that could be called innovative, groundbreaking or merely interesting. Instead, Nexxus is making the process of acquirement of cashback more complicated by adding an extra, and unnecessary, stage of exchanging the tokens to some other cryptocurrency, and then to fiat. Why would people bother themselves with that if they already can receive cashback in USD or their native currencies through various programs? I don't see any reason why they should.

Bio Miner   April 7, 2020  

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