Ledder presents a technology stack that may take may break the deadlock in the development of outdoor advertising. This technology company out of Hong Kong has invented the way to make billboard ads substantially more efficient in terms of electricity consumption, cost of maintenance, conversion rate, and connectedness with all of the most vital ad networks, such as Google Ads, Amazon Advertising, Facebook, etc.
The offered solution comes as a merger of a physical product - Digital Blade, 10mm deep, solar powered state-of-the-art digital billboards, with the decentralized 3-layer virtual platform, called the Ledder Network, created on the basis of the Ethereum blockchain, capable of handling up to 200 thousand microtransactions in a second. The purpose of the Network is to unite all billboards dispersed around the world into a coherent whole that feeds the necessary data directly to the outside advertising platforms and runs on ULD, the ERC-20 compliant utility token.
The super-thin and ultra-light digital screens represent the core of the palpable side of the Ledder Network. To be more precise, one such screen weights around 150 kg and has a thickness of 10 mm that goes beyond comparison with the standard generously proportioned digital billboards.
Digital Blade screens are universally applicable and interchangeable since they are wireless and fully compatible with most LED modules. Thanks to the use of fine magnetic locks called FilmMagnetfix, these screens can be placed effortlessly on any appropriate surfaces - road banners and conventional billboards, among other things. Digital Blade doesn’t require an external electricity supply because they are powered by the in-built solar panels, thus making each screen fully autonomous.
However, simply placing an advertisement on a better screen won’t suffice the purpose of disrupting the industry - it must be controlled, the number of displays and views have to be accounted for, and the corresponding data transmitted to the Ledder Network.
This is achieved by the installation of a supplementary device - Neuro Eye, a digital controlled equipped with two HD video cameras and a cutting-edge NVidia processor to monitor the ad display by utilizing two of Ledder’s 26 patented technologies: TrafficControl and TranslationControl.
All gathered data gets encoded and then decoded in the Ledder network using the HVEC coding standard, and then processed by the means of OmniSci.
The architecture of Ledder platform is made of three levels: the interface level is comprised of the multitude of nodes that handle the communication and computation load and exercise the function of a gateway to other two levels, which constitute the blockchain framework; the computing level is also made of nodes, which include blockchain registers, situated in data centers of Google, Amazon and such.
Finally, the network level is represented by the nodes, placed in close proximity to digital screens, which transmit bits of information about the displayed pieces of advertisement to the computing level.
The ULD tokens will be used primarily for purchasing the advertisement space on screens, funding ad campaigns, and conducting international transactions. Ledder will also provide their customer with means for issuing stable coins pegged to fiat currencies, which will be used to facilitate financial relations between all network participants.
All interested investors can already start purchasing ULED as Ledder is having the pre-ICO sale that will run throughout the next two month, till July 31. There is also a chance to receive free tokens as Ledder also offers an airdrop program. The start price of 1 ULED is $0.01, though the minimum investment threshold is rather high, set at $10000. The project will also organize the STO where they will sell SLED, the security tokens that will be converted to Ledder shares. The dates of STO have not been specified yet.
| Pre-Ico Start date | April 13, 2019 |
|---|---|
| Pre-Ico End date | July 31, 2019 |
| Founded | 2019 |
| Website | https://ledder.io/ |
| Whitepaper | Yes |
| Countries | Hong Kong |
| Start | August 1, 2019 |
|---|---|
| End | December 31, 2020 |
| 560 days left | |
| Token | ULED |
| Soft cap | $200 000 |
| Hard cap | $606 000 |
| Minimum investment | 10000 USD |
| Tokens for sale | 30000000 |
| Accepting | ETH, USD |
I have been monitoring many promising ICOs for several years now, and I have to say, rarely did I come across such a well thought-out and technologically sophisticated project like Ledder. I am not a big fan of the advertisement industry, but there is no denying the fact that it is developing in leaps and bounds. If these guys find a way to sell this idea to big manufacturers of ad screens, they can get stupendously rich. And I would love to become an investor, but, come on, the minimum investment of 10 grand is really steep. I really hope that they would lower it during the later stages of the token sale.
Ledder is definitely one of the most interesting blockchain projects of late. The offered technology and blockchain solution can be a game changer, given that they will be able to properly sell this idea to the manufacturers and the behemoths of the advertising industry.
But there is one turnoff, which is that the project seems to orientate itself only on big investors, disregarding the mid-scale ones. I mean, a $10 thousand minimum purchase...that’s an impassable barrier for a lot of businesses.
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