Setting the minimum investment threshold so high (at $10,000) is a crucial mistake made by Ledder in their fundraising strategy. It can be explained from the logical point of view: the development and the launch of mass production of Ledder's tech solutions in an expensive ordeal, but in practicality, the team has placed itself in full dependance from large investors and manufacturers. It remains to be seen whether such an approach would work out in reaching at least a softcap.
The initial technological solution offered by Ledder is viable and doesn't have any opacities. However, this ostensibly groundbreaking innovation might stumble upon the issue of scalability, once their screen technology hits the market. Given that this platform has been incorporated with the Ethereum blockchain, which itself faces the scalability problem, it can seriously hamper the further development of Ledder. Besides, it would be interesting to see whether the US-China war will affect this project since, as far as I understood, it plans to carry out its operations in China.
I can totally relate to the notion that the outdoor advertisement is becoming increasingly annoying, but there is no use in denying the fact that this particular sector of the economy has been striving for several decades. Obviously, Ledder offers a very technologically advanced solution that can make this team a fortune, should they be smart enough to strike a deal with a big manufacturer. Judging from the fact that they have set a very high minimum purchase limit, Ledder is not particularly interested in small private investors. That is understandable, but this approach might also do them a disservice.
As much as I hate the outdoor advertising, which is polluting all major cities, I am forced to admit that Ledder certainly presents an idea that is worthy of investment. If I were an owner of the factory that manufactures ad screens, Ledder would definitely become my primary target for establishing a partnership deal. I am not particularly tech-savvy, but I know a great engineer who had read the Ledder’s whitepaper and technical documentation and assured me that they have one of the most elegant and sophisticated solutions around. So, Ledder gets A+ from both of us.
I have been monitoring many promising ICOs for several years now, and I have to say, rarely did I come across such a well thought-out and technologically sophisticated project like Ledder. I am not a big fan of the advertisement industry, but there is no denying the fact that it is developing in leaps and bounds. If these guys find a way to sell this idea to big manufacturers of ad screens, they can get stupendously rich. And I would love to become an investor, but, come on, the minimum investment of 10 grand is really steep. I really hope that they would lower it during the later stages of the token sale.
Ledder is definitely one of the most interesting blockchain projects of late. The offered technology and blockchain solution can be a game changer, given that they will be able to properly sell this idea to the manufacturers and the behemoths of the advertising industry.
But there is one turnoff, which is that the project seems to orientate itself only on big investors, disregarding the mid-scale ones. I mean, a $10 thousand minimum purchase...that’s an impassable barrier for a lot of businesses.
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|1||Ledder||Aug 01||Dec 31|
|2||BitWings||Jun 03||Nov 30|
|3||Pbet||Jun 18||Dec 15|
|4||UCBI Banking||Oct 18||Jan 18|
|5||Cinemadrom||Feb 03||Apr 30|
|6||GRAYLL||Jun 03||Oct 27|
|7||Yachtco||Aug 04||Feb 04|
|8||Monart||Sep 01||Oct 31|
|9||GOVEARN||Jun 23||Dec 31|
|10||BrandProtect||Apr 27||May 31|