iCasting is a talent accelerator platform that was built by the Dutch team of the basis of the Ethereum blockchain. The founders try to address the problems that are inherent to the casting industry, such as a sluggish and overly centralized job market, the lack of opportunities for the aspiring semi-professional and amateur talents to obtain the necessary experience; the tardiness and the expensiveness of the casting process which is hampered by numerous unnecessary regulations, casting fees, and the indecisiveness of the companies that hire casting agencies. And, as always, there is a persistent problem that concerns the security of company data and personal information of casting candidates.
To resolve all these issues, iCasting developed a one-stop-shop talent ecosystem capable of heeding the needs of the European, and potentially global, talent industry through a single all-inclusive blockchain platform.
The project operates under the auspices of a private limited liability company iCasting B.V., located in Zwolle, Netherlands. It is registered with the Dutch Chamber of Commerce and operates in full compliance with state blockchain laws and regulations. The company’s registration number is indicated in the iCasting whitepaper and checks against the company registry of the Netherlands.
As already mentioned, iCasting is built on the Ethereum blockchain and utilizes its smart contracts and the ERC20 standard for the creation of the TLNT token, which is going to be offered for purchase at the upcoming ICO.
Apart from that, iCasting uses the InterPlanetary File System (IPFS) for the safe and convenient storage of data; Amazon S3 for hosting purposes as it provides superior scalability; the Whisper, the P2P communication protocol, for secure interactions between the network users.
The main achievement of iCasting is that it totally excludes the casting agencies and agents, thus making that process of talent recruiting faster, more transparent and cost-effective.
In essence, iCasting brings together the employers and the talented people who can freely negotiate, conclude smart contracts, and contribute to the overall development of the ecosystem. The matching process is simple: the customer posts a job to which the available talents respond and enter the negotiations. All job terms and conditions are being recorded in a smart contract, which also acts as an escrow. Once the job is completed successfully, the payment is released to the in-built Ethereum wallet.
The iCasting platform also has a rating program that provides means for creating a totally traceable and immutable reputation for both employers and talents, which is a cornerstone for the establishment of efficient and transparent relationships. All financial interactions between the participants and the platform are conducted using the TLNT token, which can be consequently converted to other currencies on the partner crypto exchanges.
Erwin Arkema. The founder and CEO. A life-long entrepreneur with a degree in Media Design. Before founding iCasting in 2013, Arkema worked as a creative director for several Dutch production companies.
Bob Breeman. The co-founder and COO. Holds a Technical Media Degree from one of the universities in the Netherlands. Together with Arkema, he founded IQ-Media, a reputable advertising agency.
The official website says the iCasting is preparing the ICO, which is due to happen in the Q4 of 2019. 192 million TLNT tokens will be allocated for sale, with the hardcap established at 13.75 EUR, which is quite reasonable for a project of this scale. The price of 1 TLNT is set at 0.07 EUR. iCasting will only accept Ethereum. There is no information yet about the restricted regions.
|Pre-Ico Start date||September 12, 2019|
|Start||December 6, 2019|
|End||December 27, 2019|
|35 days left|
I assume, we all have figured out that iCasting is just another freelancer platform with a fancy name. Nothing bad about that, but this space is already oversaturated with similar platforms. I could probably name a dozen such startups off the top of my head, though I didn't see any of them getting significant traction. I reckon that the same scenario will apply for iCasting. The reason being that they have a weak marketing strategy that would make them unable to build a solid community of talents seeking jobs.
Even though iCasting didn't awe me with some groundbreaking idea, I think that the emergence of new job/talent-seeking platforms is great for the freelancing space since it broadens the scope of options and money-making opportunities. All those who have some experience in freelancing should know firsthand, how ridiculous and greedy the established platforms have become. Greedy is the key here because I hope that the incorporation of cryptocurrencies would finally allow talents to earn what they deserve.
In essence, iCasting is not any different from a myriad of freelancing platforms out there that exploit the concept of tokenization of freelancing industry and elimination of third parties through the use of blockchain and smart contracts. However, this also indicates an increased demand for such solutions mainly because the existing non-blockchain platforms have lost their souls to greed a long time ago. Therefore, the majority of freelancing talents will be eagerly migrating to iCasting and other platforms. This means that iCasting has to up their marketing efforts which so far have been insufficient.
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