Brandprotect is the Ukrainian blockchain project that presents the solution for the problem that concerns the protection of property rights on intellectual products and prevention of counterfeiting. Their ultimate goal is to establish the ecosystem tailored for the cross-chain and cross-platform generation of quality assurance certificates through the use of individual crypto markers.
In order to be able to keep the process of platform development on, the team has launched the sale of BRAND tokens, which is going to be used as a means of settlement and payment for the services of BrandProtect.
BrandProtect was founded in 2018 as a partnership company. The project doesn’t provide clear information about the place of its registration or compliance with the regulatory framework. Judging from the available information, BrandProtect is an IT startup that operates in Ukraine, which means that the project’s activity is not regulated since there is no crypto-specific legislation.
BrandProtect was developed to satisfy the needs of all actors on the consumer market, but with a specific emphasis on B2B and B2C activities. On this platform, users will achieve access to a set of tools for labeling of digital and physical products, as well as the generation of compliance and quality certificates, special crypto markers, embedded in QR code, and carrying out transactions across the network of dApps.
Each newly registered brand is to receive a private key that will allow them access to the mentioned services. Every key is secured by the KECCAK-256 protocol. After that, the user can easily create digital certificates of authenticity and begin marking products with QR code or RFID tag.
Serg Vorobyov. The founder and CEO. He is a seasoned developer of automatic control systems and a blockchain engineer. Vorobyov also founded another blockchain company called ICO Development Service which, apparently, didn’t succeed.
Max Robotko. The Leading Web Designer. For several years, Max made living as a graphic designer for SilverSly Design and Ukrainian Advanced Technologies. After making the switch to web development, he worked at RedBox before joining BrandProtect.
BrandProtect currently holds a pre-sale of BRAND tokens. This event will last until February 23, 2020, followed by the IEO on a partnered cryptocurrency exchange. The IEO will last for a month in the following time frame: April 24 - May 24, 2020.
The pre-sale softcap is very modest, standing at only $525,000. All early investors can count on receiving a 33% token bonus. The IEO hardcap is set at $1,365 million which can also be called feasible. BrandProtect allocated 15 million BRAND for sale at a price of $0.5 per token. There are two minimum investment thresholds: one in fiat, established at $50, and the other one in cryptocurrency (BTC, ETH, EOS, TRX) is the equivalent of $10. There are no area restrictions and no requirements to pass KYC.
|Start||April 27, 2020|
|End||May 31, 2020|
|196 days left|
|Soft cap||$520 000|
|Hard cap||$1 365 000|
|Minimum investment||10 USD|
|Tokens for sale||15000000|
|Accepting||ETH, BTC, EOS, TRX, USD, EUR|
BrandProtect offers a solution that could be of use to any business that deals with physical products. However, the space that this startup is about to enter is extremely competitive right now. Therefore, in order to succeed, BrandProtect needs to reach the established hardcap to be able to compete at the required level. Otherwise, it would become just another addition to the super long list of dead blockchain projects.
BrandProtect is addressing a very serious problem of counterfeit, which hurts manufacturers, retailers, and consumers at different levels. There's no guarantee, of course, that BrandProtect would be capable of creating a truly global pool of users, which is required for this thing to work, but the project is definitely setting the right trend. Getting authentic products is key to consumer satisfaction, so it is my firm conviction that this idea will catch up, if not now, then later.
There are very few people in the crypto investment community who might be awed by a blockchain-based solution that uses digital certificates to ensure the authenticity of products. Startups like BrandProtect have to understand that in order to succeed in this niche, one has to obtain an edge over the competition by rolling out something unique or even game-changing. BrandProtect has none of that, so all their efforts may turn out to be futile.
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