If BrandProtect successfully finalizes its ICO, the team would enter a very competitive niche because there are at least a dozen decent startups that present a similar solution. Most of them operate in the area of logistics, though this very concept is spreading to other sectors, including B2B. Therefore, BrandProtect needs to come up with an aggressive and convincing marketing campaign to attract that should place emphasis on the importance of blockchain.
Couch_Potato January 2, 2020 Reply
The tech solution offered by BrandProtect is probably the one that would be most welcome in the business community worldwide. The reason is that the anti-counterfeit mechanism on the basis of blockchain is useful and practical, and it won't entail any legal issues with the authorities because in that case, blockchain is used more like a verification service than a payment vehicle.
Iron Moustache December 16, 2019 Reply
Although the idea presented by BrandProtect might seem dull and boring to some people, especially those who are managing any businesses or producing intellectual content. However, the thing that BrandProtect has in store could become a great solution for small and mid-sized businesses for which it is always important to optimize as many processes as possible. The hardcap of slightly more than a million Dollars is somewhat modest, but it is sufficient to properly maintain the development of such projects as BrandProtect.
Terzio November 24, 2019 Reply
BrandProtect offers a solution that could be of use to any business that deals with physical products. However, the space that this startup is about to enter is extremely competitive right now. Therefore, in order to succeed, BrandProtect needs to reach the established hardcap to be able to compete at the required level. Otherwise, it would become just another addition to the super long list of dead blockchain projects.
Torsten November 5, 2019 Reply
BrandProtect is addressing a very serious problem of counterfeit, which hurts manufacturers, retailers, and consumers at different levels. There's no guarantee, of course, that BrandProtect would be capable of creating a truly global pool of users, which is required for this thing to work, but the project is definitely setting the right trend. Getting authentic products is key to consumer satisfaction, so it is my firm conviction that this idea will catch up, if not now, then later.
Clau$$ October 7, 2019 Reply
There are very few people in the crypto investment community who might be awed by a blockchain-based solution that uses digital certificates to ensure the authenticity of products. Startups like BrandProtect have to understand that in order to succeed in this niche, one has to obtain an edge over the competition by rolling out something unique or even game-changing. BrandProtect has none of that, so all their efforts may turn out to be futile.
yoooddaaaa September 3, 2019 Reply
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