The online food delivery services represent the sector of the contemporary digital economy that is growing at a staggering rate. It is estimated that by the year 2022, the total revenue of such services will hit the mark of $80 billion and represent a more than 25% increase, compared to the year 2018.
Although there have been many on-demand grocery startups that managed to attract substantial capital, for example, Instacart that raised a whopping $600 million in the last round of funding, only a handful of them had really tried to tap into the blockchain technology and the benefits it might yield, one of them being AllSesame.
AllSesame is a platform for food delivery and socialization which has the Ethereum blockchain at its core. The main objective declared by AllSesame constitutes in making an attempt to drastically reduce food wasting and improper disposal of the excess food by establishing a direct peer-to-peer connection between the restaurants/ grocery stores and the food lovers who want to buy the close-to-expiry, as well as fresh, articles of food from local suppliers at a discounted price. In order to realize this goal, the AllSesame team developed a decentralized mobile application using which various food outlets can list their services and products, including the excess ones and those which are about to expire. Consumers will use the app to find better deals and order their favorite edible products in just a few clicks. All operations are to be executed by means of smart contracts and recorded on the blockchain. Moreover, thanks to this system, restaurants and stores can create and manage their virtual profile, dispose of excess food products in an efficient manner, develop and publish their consumption metrics, and elaborate more adequate pricing models.
When developing the platform, the AllSesame team had a much larger picture in mind than creating an app for efficient distribution of excessive food. Their ultimate goal was to create a fully-fledged ecosystem that combines both social and entrepreneurial components.
Thanks to the use of smart contracts, AllSesame created a fair and transparent rating system that allows users to assess the quality of food and services provided by restaurants thus helping even the emerging, but responsible and caring, cafeterias to compete with the largest culinary establishments.
Apart from the restaurants and the consumers, the platform also includes the third category of users called the ‘riders’, which is another name for couriers. The riders will pick up the available orders and deliver them to customer’s doorstep, earning tokens or cash in return.
Through AllSesame, users will also be able to book a table at a restaurant and receive updates about new items on the menu, special offers, disruption of services, and availability of certain dishes or beverages.
As any other Ethereum-based project, the AllSesame platform comes along with the ERC-20 token called the Sesame token (SST). The scope of application of SST is pretty straightforward: users will earn tokens for creating honest feedback about sellers, sharing favorite recipes and food-related stories with others or by purchasing them via a crypto exchange. Evidently, AllSesame also plans to use the token as a mean of payment for food and delivery services.
The project is currently at the stage of pre-sale, offering the interested investors to buy SST with the 20% bonus. The pre-sale is due to last until May 20. The price of one SST was established at $0.001 with $10 being the entry threshold. Citizens of the US, China, Afganistan, Sudan, and Syria are banned from participating in the pre-sale.
|Start||July 1, 2019|
|End||August 31, 2019|
|Soft cap||$1 500 000|
|Hard cap||$6 000 000|
|Minimum investment||0.1 ETH|
|Tokens for sale||6000000000|
When I started reading the whitepaper of AllSesame, I thought to myself, “It looks like just another food delivery project that tries to ride the wave of hype created by blockchain.” But as I continued reading further, I became more convinced that these guys might have something interesting to offer. What really served as a selling point for me, was the End-of-the-Day deals, which doesn’t appear to be too sophisticated an idea, but it just might be the thing that will set AllSesame apart from the competition. Therefore, I went from being skeptical about AllSesame to weighing the possibility of buying some SST. That’s the proof of the importance of having at least one good idea when launching a blockchain project.
The project's team is quite solid, with experienced professional members. Not all of them have their LinkedIn accounts connected, but considering that Latoken Launchpad supports the project — that should not be taken as a red flag. The project also has quite a solid vision, as the food industry definitely could use blockchain.
Being one of the biggest foodies the world has ever seen, I must admit that AllSesame has really whetted my appetite - pardon, my interest as an investor. The “End of the Day” deal is especially mouth-watering because I am the kind of person who tries to save on everything, and that is basically the Black Friday for food. Besides, I love the fact that the use of blockchain and smart contracts will provide for a fair rating system and honest reviews. But what concerns me is that the food app isn’t something new, even for the blockchain community. So, the overall success of AllSesame might boil down to the amount of money they would pour into the marketing campaign, not product development, which is kinda sad.
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