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Google running crypto ads again as new policy goes into effect


05 Aug 2021

#Bitcoin

Google is running crypto ads again after its updated financial products and services policy went into full effect on August 3. The multinational giant banned crypto and Initial Coin Offering (ICO) related advertisements back in June 2018, and the updated policy allows regulated crypto entities to market their services once again. ICOs have been left out in the cold, however.

Google’s crypto ad policy revision was first outlined in June and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting U.S. consumers are allowed to advertise their services and products if they meet specific requirements.

The move will provide additional sales for Google’s parent company Alphabet, although crypto ads will likely be just a drop in the ocean of the company’s $147 billion in advertisin revenue. Google’s strict requirements are designed to weed out shady advertising and blatant crypto scams. Advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”

The firm will not allow ads for ICOs, DeFi trading protocols or the promotion of purchasing, selling or trading cryptocurrencies. Celebrity crypto endorsements are also banned, which may help in part with issues surrounding fake celebrity endorsements.

Redditors in the r/Bitcoin subreddit saw the news that Bitcoin can once again be promoted via Google as a “bullish” sign for the cryptocurrency, although user “Brief-Music-5825” asserted that Google should “ban fake crypto news as well. The amount of fake news creating FUD is unbelievable.”


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Top Cryptocurrencies with Price Predictions

# Crypto Prediction Accuracy CVIX Price 24h 7d Market Cap 7d price change
1 Bitcoin (BTC) BTC Bitcoin predictions 93.2% 3 $26 626.63 1.00% -0.87% $516 464 609 849 BTC 7 days price change
2 Ethereum (ETH) ETH Ethereum predictions 92.4% 1 $1 852.70 0.57% -0.88% $222 751 849 771 ETH 7 days price change
3 Tether (USDT) USDT Tether predictions 94.4% 1 $1.000082 0% -0.01% $83 308 309 639 USDT 7 days price change
4 Binance Coin (BNB) BNB Binance Coin predictions 91.6% 11 $264.73 1.73% -13.08% $41 259 245 686 BNB 7 days price change
5 USD Coin (USDC) USDC USD Coin predictions 91.2% 1 $1.000009 0.01% 0% $28 440 495 970 USDC 7 days price change
6 XRP (XRP) XRP XRP predictions 73.2% 56 $0.527114 0.42% 3.72% $27 403 076 118 XRP 7 days price change
7 Cardano (ADA) ADA Cardano predictions 88.8% 7 $0.324988 0.50% -11.23% $11 342 559 631 ADA 7 days price change
8 Lido stETH (STETH) STETH Lido stETH predictions 92% 1 $2 941.39 -0.40% -3.32% $10 258 752 564 STETH 7 days price change
9 Dogecoin (DOGE) DOGE Dogecoin predictions 88.8% 8 $0.067988 0.78% -5.23% $9 497 028 333 DOGE 7 days price change
10 Wrapped TRON (WTRX) WTRX Wrapped TRON predictions 73.6% 51 $0.077603 0.68% 3.24% $7 890 342 183 WTRX 7 days price change
11 Solana (SOL) SOL Solana predictions 89.6% 16 $19.03 0.73% -8.01% $7 576 221 922 SOL 7 days price change
12 Polygon (MATIC) MATIC Polygon predictions 85.6% 16 $0.782857 1.43% -12.13% $7 272 328 244 MATIC 7 days price change
13 TRON (TRX) TRX TRON predictions 75.2% 49 $0.077825 1.34% 3.80% $7 015 200 066 TRX 7 days price change
14 Litecoin (LTC) LTC Litecoin predictions 78.4% 38 $88.60 -0.41% -6.51% $6 476 473 067 LTC 7 days price change
15 Polkadot (DOT) DOT Polkadot predictions 90% 6 $5.03 -0.02% -3.69% $5 997 807 752 DOT 7 days price change

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