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Google running crypto ads again as new policy goes into effect


05 Aug 2021

#Bitcoin

Google is running crypto ads again after its updated financial products and services policy went into full effect on August 3. The multinational giant banned crypto and Initial Coin Offering (ICO) related advertisements back in June 2018, and the updated policy allows regulated crypto entities to market their services once again. ICOs have been left out in the cold, however.

Google’s crypto ad policy revision was first outlined in June and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting U.S. consumers are allowed to advertise their services and products if they meet specific requirements.

The move will provide additional sales for Google’s parent company Alphabet, although crypto ads will likely be just a drop in the ocean of the company’s $147 billion in advertisin revenue. Google’s strict requirements are designed to weed out shady advertising and blatant crypto scams. Advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”

The firm will not allow ads for ICOs, DeFi trading protocols or the promotion of purchasing, selling or trading cryptocurrencies. Celebrity crypto endorsements are also banned, which may help in part with issues surrounding fake celebrity endorsements.

Redditors in the r/Bitcoin subreddit saw the news that Bitcoin can once again be promoted via Google as a “bullish” sign for the cryptocurrency, although user “Brief-Music-5825” asserted that Google should “ban fake crypto news as well. The amount of fake news creating FUD is unbelievable.”


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Top Cryptocurrencies with Price Predictions

# Crypto Prediction Accuracy CVIX Price 24h 7d Market Cap 7d price change
1 Bitcoin (BTC) BTC Bitcoin predictions 74.8% 43 $68 340.85 -0.08% -3.94% $1 346 628 059 966 BTC 7 days price change
2 Ethereum (ETH) ETH Ethereum predictions 63.6% 70 $3 900.06 -0.01% 3.30% $468 544 486 799 ETH 7 days price change
3 Tether (USDT) USDT Tether predictions 93.2% 1 $0.998998 -0.03% -0.09% $111 853 096 661 USDT 7 days price change
4 Binance Coin (BNB) BNB Binance Coin predictions 94% 6 $601.61 -0.07% -2.65% $88 788 666 517 BNB 7 days price change
5 Solana (SOL) SOL Solana predictions 65.2% 73 $169.55 1.09% -6.18% $76 216 247 407 SOL 7 days price change
6 USD Coin (USDC) USDC USD Coin predictions 93.2% 1 $0.999988 0% -0.01% $32 462 319 787 USDC 7 days price change
7 XRP (XRP) XRP XRP predictions 89.6% 6 $0.529968 0.38% -2.20% $29 376 401 086 XRP 7 days price change
8 Dogecoin (DOGE) DOGE Dogecoin predictions 73.6% 50 $0.165877 -1.15% 0.99% $23 965 093 319 DOGE 7 days price change
9 Toncoin (TON) TON Toncoin predictions 69.6% 64 $6.44 0.25% -1.59% $22 372 212 694 TON 7 days price change
10 Cardano (ADA) ADA Cardano predictions 85.2% 19 $0.458847 -0.37% -8.55% $16 378 313 546 ADA 7 days price change
11 SHIBA INU (SHIB) SHIB SHIBA INU predictions 82% 33 $0.000026 2.32% 1.34% $15 324 676 755 SHIB 7 days price change
12 Avalanche (AVAX) AVAX Avalanche predictions 71.6% 52 $37.25 -0.32% -7.84% $14 635 878 478 AVAX 7 days price change
13 Chainlink (LINK) LINK Chainlink predictions 58.4% 82 $18.21 5.14% 7.55% $10 692 304 380 LINK 7 days price change
14 Wrapped Bitcoin (WBTC) WBTC Wrapped Bitcoin predictions 79.2% 42 $68 468.55 -0.07% -4.05% $10 643 201 463 WBTC 7 days price change
15 Polkadot (DOT) DOT Polkadot predictions 81.6% 33 $7.38 -1.21% -2.38% $10 617 581 024 DOT 7 days price change

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