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Google running crypto ads again as new policy goes into effect


05 Aug 2021

#Bitcoin

Google is running crypto ads again after its updated financial products and services policy went into full effect on August 3. The multinational giant banned crypto and Initial Coin Offering (ICO) related advertisements back in June 2018, and the updated policy allows regulated crypto entities to market their services once again. ICOs have been left out in the cold, however.

Google’s crypto ad policy revision was first outlined in June and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting U.S. consumers are allowed to advertise their services and products if they meet specific requirements.

The move will provide additional sales for Google’s parent company Alphabet, although crypto ads will likely be just a drop in the ocean of the company’s $147 billion in advertisin revenue. Google’s strict requirements are designed to weed out shady advertising and blatant crypto scams. Advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”

The firm will not allow ads for ICOs, DeFi trading protocols or the promotion of purchasing, selling or trading cryptocurrencies. Celebrity crypto endorsements are also banned, which may help in part with issues surrounding fake celebrity endorsements.

Redditors in the r/Bitcoin subreddit saw the news that Bitcoin can once again be promoted via Google as a “bullish” sign for the cryptocurrency, although user “Brief-Music-5825” asserted that Google should “ban fake crypto news as well. The amount of fake news creating FUD is unbelievable.”


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Top Cryptocurrencies with Price Predictions

# Crypto Prediction Accuracy CVIX Price 24h 7d Market Cap 7d price change
1 Bitcoin (BTC) BTC Bitcoin predictions 60% 92 $20 358.95 -1.33% -0.55% $388 446 303 368 BTC 7 days price change
2 Ethereum (ETH) ETH Ethereum predictions 55.6% 90 $1 152.46 -1.93% 4.48% $139 837 109 318 ETH 7 days price change
3 Tether (USDT) USDT Tether predictions 96% 1 $0.998816 -0.02% -0.02% $66 745 776 786 USDT 7 days price change
4 USD Coin (USDC) USDC USD Coin predictions 94% 1 $1.000328 0.02% 0.03% $55 820 927 466 USDC 7 days price change
5 Binance Coin (BNB) BNB Binance Coin predictions 58% 89 $229.42 -1.07% 5.78% $37 459 518 058 BNB 7 days price change
6 Binance USD (BUSD) BUSD Binance USD predictions 92.8% 1 $0.999158 -0.18% 0.06% $17 369 031 848 BUSD 7 days price change
7 XRP (XRP) XRP XRP predictions 63.6% 80 $0.336907 -1.76% 4.22% $16 287 125 919 XRP 7 days price change
8 Cardano (ADA) ADA Cardano predictions 66.8% 75 $0.474957 -1.02% 1.44% $16 117 202 321 ADA 7 days price change
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12 Dai (DAI) DAI Dai predictions 94.8% 1 $1.000154 0.06% 0.05% $6 718 496 522 DAI 7 days price change
13 TRON (TRX) TRX TRON predictions 58.8% 91 $0.066274 0.93% 2.59% $6 130 034 055 TRX 7 days price change
14 SHIBA INU (SHIB) SHIB SHIBA INU predictions 64.8% 74 $0.000010 -5.15% 3.23% $5 583 599 858 SHIB 7 days price change
15 UNUS SED LEO (LEO) LEO UNUS SED LEO predictions 74% 50 $5.74 -1.31% -1.91% $5 479 483 866 LEO 7 days price change

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