Google running crypto ads again as new policy goes into effect
Google is running crypto ads again after its updated financial products and services policy went into full effect on August 3. The multinational giant banned crypto and Initial Coin Offering (ICO) related advertisements back in June 2018, and the updated policy allows regulated crypto entities to market their services once again. ICOs have been left out in the cold, however.
Google’s crypto ad policy revision was first outlined in June and stipulates that “advertisers offering cryptocurrency exchanges and wallets” targeting U.S. consumers are allowed to advertise their services and products if they meet specific requirements.
The move will provide additional sales for Google’s parent company Alphabet, although crypto ads will likely be just a drop in the ocean of the company’s $147 billion in advertisin revenue. Google’s strict requirements are designed to weed out shady advertising and blatant crypto scams. Advertisers must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services business and with at least one state as a money transmitter, or a federal or state-chartered bank entity.”
The firm will not allow ads for ICOs, DeFi trading protocols or the promotion of purchasing, selling or trading cryptocurrencies. Celebrity crypto endorsements are also banned, which may help in part with issues surrounding fake celebrity endorsements.
Redditors in the r/Bitcoin subreddit saw the news that Bitcoin can once again be promoted via Google as a “bullish” sign for the cryptocurrency, although user “Brief-Music-5825” asserted that Google should “ban fake crypto news as well. The amount of fake news creating FUD is unbelievable.”
Top Cryptocurrencies with Price Predictions
| # | Crypto | Prediction | Accuracy | CVIX | Price | 24h | 7d | Market Cap | 7d price change | |
| 1 |  BTC |
Bitcoin predictions | 93.2% | 3 | $26 626.63 | 1.00% | -0.87% | $516 464 609 849 |  |
|
|---|---|---|---|---|---|---|---|---|---|---|
| 2 |  ETH |
Ethereum predictions | 92.4% | 1 | $1 852.70 | 0.57% | -0.88% | $222 751 849 771 |  |
|
| 3 |  USDT |
Tether predictions | 94.4% | 1 | $1.000082 | 0% | -0.01% | $83 308 309 639 |  |
|
| 4 |  BNB |
Binance Coin predictions | 91.6% | 11 | $264.73 | 1.73% | -13.08% | $41 259 245 686 |  |
|
| 5 |  USDC |
USD Coin predictions | 91.2% | 1 | $1.000009 | 0.01% | 0% | $28 440 495 970 |  |
|
| 6 |  XRP |
XRP predictions | 73.2% | 56 | $0.527114 | 0.42% | 3.72% | $27 403 076 118 |  |
|
| 7 |  ADA |
Cardano predictions | 88.8% | 7 | $0.324988 | 0.50% | -11.23% | $11 342 559 631 |  |
|
| 8 |  STETH |
Lido stETH predictions | 92% | 1 | $2 941.39 | -0.40% | -3.32% | $10 258 752 564 |  |
|
| 9 |  DOGE |
Dogecoin predictions | 88.8% | 8 | $0.067988 | 0.78% | -5.23% | $9 497 028 333 |  |
|
| 10 |  WTRX |
Wrapped TRON predictions | 73.6% | 51 | $0.077603 | 0.68% | 3.24% | $7 890 342 183 |  |
|
| 11 |  SOL |
Solana predictions | 89.6% | 16 | $19.03 | 0.73% | -8.01% | $7 576 221 922 |  |
|
| 12 |  MATIC |
Polygon predictions | 85.6% | 16 | $0.782857 | 1.43% | -12.13% | $7 272 328 244 |  |
|
| 13 |  TRX |
TRON predictions | 75.2% | 49 | $0.077825 | 1.34% | 3.80% | $7 015 200 066 |  |
|
| 14 |  LTC |
Litecoin predictions | 78.4% | 38 | $88.60 | -0.41% | -6.51% | $6 476 473 067 |  |
|
| 15 |  DOT |
Polkadot predictions | 90% | 6 | $5.03 | -0.02% | -3.69% | $5 997 807 752 |  |
