FTX, one of the world’s largest cryptocurrency exchanges, has become one of the first exchanges to receive an operating license from Dubai’s newly formed crypto regulator VARA. The news comes as rival exchange Binance also obtained a regulatory license from Middle-Eastern country Bahrain. As per a recent report by Bloomberg, the crypto firm is also in talks with Dubai regulators to receive a license. After receiving regulatory approval, FTX also plans to establish regional headquarters in the city, the company said in the press release. Claiming to be the first crypto exchange to receive the license, founder and chief executive of FTX Sam Bankman-Fried commented: “It’s an honor to be one of the first approved applicants in such a specialised category and we are excited to be able to introduce complex crypto-derivatives products with centralised counterparty clearing to institutional markets. FTX receiving this approval is a continuation of our mission to be at the forefront of licensing and regulation around the world.” Dubai recently established a cryptocurrency regulator to issue licenses and oversee the compliance system of crypto service providers operating in the United Arab Emirates (UAE). With this, the renowned city seeks to participate in the design of this new and rapidly growing global sector.
March 7, 2022
FTX and Huobi have experienced the most dramatic shift in their BTC holdings since last July. Whereas FTX has more than tripled the amount of BTC it holds to 103,200 today, Huobi’s holdings have dwindled to just 12,300 BTC, or around 6% of what it held, from over 400,000 BTC in March 2020. Net outflows have been consistent since last year, with a few major spikes occurring in August and, most recently, on Jan. 11. However, Glassnode attributes the current relatively low inflows to “the scale of market uncertainty at present,” and suggests that the crypto trading market, in general, has shifted to derivatives trading over spot sells in order to hedge risk. Exchange inflows are measured to help give a better understanding of whether investors are preparing to liquidate or hodl their coins. Net inflows show incoming selling pressure whereas net outflows suggests more hodling. The coins that remain on-chain maintain a realized price of $24,100 per BTC, suggesting that most hodlers enjoy a profit margin of 63%. Realized price is the average price of all coins when they were moved on-chain. The realized price contrasts with an implied price of $39,200. The implied price is an estimated fair value price per coin and is currently just below break-even as BTC was trading at $38,346 at the time of writing, according to CoinGecko. Right now, short-term holders are underwater by about 15% as the average price of coins that have moved on-chain in the last 155 days is $46,400 according to Glassnode.
February 8, 2022
Crypto exchange FTX.US to give away Bitcoin as part of Super Bowl ad. The amount of Bitcoin FTX.US gives is yet to be determined, and will be based on the East Coast time its Super Bowl ad runs. Cryptocurrency exchange FTX.US will be giving away free Bitcoin as part of its upcoming advertising campaign at the Feb. 13 Super Bowl LVI. However, the amount of Bitcoin given away has yet to be determined because it will depend on what time the ad runs on the East Coast. For example, if the ad runs at 8:50 PM, the Bahamian-based exchange will give away 8.50 BTC ($374,000 at current prices). But if the ad is aired later in the game — at 11 PM for example — the giveaway will increase to 11 BTC (around $484,000 at the moment). The airtime slot for the ad is scheduled in the game’s second half, which is slated to start at 8 PM ET (1:00 AM UTC, Feb 14), an hour and a half after initially kicking off.
January 31, 2022
Crypto exchange FTX US closes $400M funding round to reach $8B valuation. The new funding will be put toward expanding FTX US' workforce and introducing new offerings. Chicago-based crypto exchange FTX US has reached an $8 billion valuation following new funding. According to Reuters on Wednesday, the American affiliate of FTX closed a $400 million funding round led by SoftBank Group Corp, Temasek Holdings, Paradigm and Multicoin Capital. FTX US president Brett Harrison said that this development puts their firm as one of the largest crypto exchanges in the United States, and sends a message to the world that they are growing very rapidly. Harrison indicated that the firm will use the funds to further its offerings as well as to grow and expand its workforce. Back in 2021, the exchange made a sale-and-purchase agreement to acquire crypto derivatives platform LedgerX to expand its spot trading services by offering Bitcoin (BTC) and Ether (ETH) options and futures contracts to investors. FTX’s global exchange raised $420 million from 69 investors raising its valuation to $25 billion last year. At the same time, the exchange also pushed marketing efforts by acquiring naming rights to Cal Memorial Stadium and Miami NBA stadium. Meanwhile, funding for crypto projects continues to grow in other areas of the ecosystem. On Jan. 19, Secret Network announced a $400 million fund offer to developers building within its network. The new $225 million ecosystem fund along with a $175 million accelerator pool aims to back privacy-oriented and decentralized applications. Venture capital company Andreessen Horowitz also announced its plans to raise $4.5 billion to invest in crypto funds. The firm would allot $3.5 billion for its venture capital fund and $1 billion to seed investments in the Web3 space. Alongside this, British payment platform Checkout.com recently raised $1 billion in investments to advance crypto payment processing, bringing the company’s valuation to $40 billion.
December 31, 2021
Crypto.com and FTX scored ad spaces for their brands at the biggest sports event of next year - the Super Bowl. Crypto exchange platforms Crypto.com and FTX will run advertising commercials at the Super Bowl LVI 2022 on Feb. 13. Both exchanges have been working tirelessly to establish their brands and penetrate the United States market. Super Bowl advertisements are known to be very costly, with rates going above $5 million for just 30 seconds. Some sponsors are even willing to pay up to a record high of $6.5 million for the same air time. Recently, Crypto.com also announced a partnership with Angel City Football Club, a soccer team that’s expected to play in 2022. Aside from this, the exchange’s efforts include securing naming rights for Staples Center. The exchange purchased naming rights for $700 million over 20 years. With this, Staples Center is renamed into Crypto.com Arena this December. In an official announcement, Crypto.com Co-Founder and CEO Kris Marszalek said that they are using their platform “in new and creative ways so that cryptocurrency can power the future of world-class sports, entertainment, and technology.”
October 27, 2021
FTX buys Super Bowl ad slot to promote crypto to a TV audience of 92M. FTX exchange will advertise for the first time during the Super Bowl LVI to reach mainstream football fans. Cryptocurrency exchange FTX, has secured an advertisement spot in one of the most watched events in America - the championship game of the National Football League, to be held in Feb. 2022. According to a report in Bloomberg, FTX purchased an ad in this year’s Super Bowl LVI motivated by the wide reach of the audience. The Super Bowl is invariably the top rating TV program of the year, and accounts for 28 of the 30 highest rating broadcasts in U.S. TV history. Sam Bankman-Fried, founder and CEO of FTX exchange, has made football one of the priorities within a marketing strategy that focuses on sports as the fastest growing customer base for crypto adoption.
October 5, 2021
The exchange also provides access to regular spot trading and supports transfers in fiat and a range of cryptocurrencies such as Bitcoin, Ethereum, Litecoin, and a selection of stablecoins. FTX aims to cater for both retail and institutional traders and provides a range of products and services aimed at more dedicated traders. The platform also provides an OTC service for anyone interested in making large crypto purchases, while the mobile app suits anyone who likes to keep up with their accounts while on the go.
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