Bitcoin’s time has come: TIME magazine to hold BTC on balance sheet
TIME magazine has partnered up with Grayscale to drop a series of educational crypto videos, and has agreed to be paid in Bitcoin. Institutional fund manager Grayscale has partnered with acclaimed New York-based magazine TIME to produce an educational video series on the subject of crypto assets.
The partnership was announced on April by Grayscale’s CEO, Michael Sonnenshein, with Sonnenshein revealing that TIME and its president, Keith Grossman, will receive payment in Bitcoin. Further, TIME does not intend to convert the Bitcoin it receives through the deal into fiat, and will hold the crypto asset on its balance sheet. No further details of the partnership have been revealed so far.
TIME was first published on March 3, 1923, with the magazine and online publication having been active in the crypto space of late. In March, TIME cashed in on the NFT mania by dropping a set of tokenized magazine covers on NFT marketplace SuperRare, with the “TIME Space Exploration - January 19th, 1959” NFT fetching 135 ETH worth almost $250,000 on March 30.
The company also revealed they were seeking a crypto-friendly Chief Financial Officer in the same month after listing the position on Linkedin.
"The media industry is undergoing a rapid evolution. TIME is seeking a Chief Financial Officer who can help guide its transformation," the listing said.
According to Bitcointreasuries.com, TIME will become the 33rd publicly traded company to hold Bitcoin on its balance sheet. TIME joins the ranks of top U.S. companies Microstrategy — who have invested billions into BTC from August 2020, Square — who added 4,709 BTC to their treasury in October, and Tesla — which purchased $1.5 billion worth of BTC in January. Multinational investment corporation Blackrock also began dabbling in crypto during February, profiting more than $360,000 from a small long using Bitcoin futures.
This deal marks a significant partnership between giants of the mainstream and crypto worlds. Grayscale was founded in 2013 and has $46 billion worth of crypto assets under management, including roughly 3% of Bitcoin’s total circulating supply.
Top Cryptocurrencies with Price Predictions
| # | Crypto | Prediction | Accuracy | CVIX | Price | 24h | 7d | Market Cap | 7d price change | |
| 1 |  BTC |
Bitcoin predictions | 95.6% | 2 | $26 889.42 | 1.99% | 1.21% | $524 310 325 162 |  |
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|---|---|---|---|---|---|---|---|---|---|---|
| 2 |  ETH |
Ethereum predictions | 90.8% | 5 | $1 650.74 | 2.84% | 3.91% | $198 478 152 971 |  |
|
| 3 |  USDT |
Tether predictions | 93.6% | 1 | $0.999955 | 0.08% | 0% | $83 272 842 471 |  |
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| 4 |  BNB |
Binance Coin predictions | 92% | 4 | $214.70 | 1.20% | 1.50% | $33 030 424 118 |  |
|
| 5 |  XRP |
XRP predictions | 88.4% | 9 | $0.510427 | 2.17% | 0.06% | $27 212 086 699 |  |
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| 6 |  USDC |
USD Coin predictions | 93.2% | 1 | $1.000039 | 0% | 0.01% | $25 590 467 629 |  |
|
| 7 |  STETH |
Lido stETH predictions | 95.6% | 1 | $2 941.39 | -0.40% | -3.32% | $10 258 752 564 |  |
|
| 8 |  WTRX |
Wrapped TRON predictions | 84.4% | 24 | $0.088655 | 3.98% | 6.67% | $9 014 096 765 |  |
|
| 9 |  ADA |
Cardano predictions | 92.4% | 6 | $0.250264 | 2.34% | 2.20% | $8 791 380 177 |  |
|
| 10 |  DOGE |
Dogecoin predictions | 93.6% | 5 | $0.061430 | 1.36% | -0.17% | $8 673 848 320 |  |
|
| 11 |  SOL |
Solana predictions | 87.2% | 20 | $20.19 | 4.78% | 3.31% | $8 336 099 498 |  |
|
| 12 |  TRX |
TRON predictions | 87.2% | 22 | $0.087251 | 2.02% | 4.97% | $7 772 636 407 |  |
|
| 13 |  TON |
Toncoin predictions | 59.2% | 84 | $2.21 | 3.04% | -4.14% | $7 584 120 041 |  |
|
| 14 |  DAI |
Dai predictions | 93.2% | 1 | $0.999735 | -0.01% | 0.01% | $5 346 471 546 |  |
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| 15 |  DOT |
Polkadot predictions | 88.4% | 7 | $4.07 | 1.85% | 1.21% | $5 003 217 488 |  |
