Bitcoin
BTC$19 947.39

3.63%

Ethereum
ETH$1 351.01

3.89%

Tether
USDT$1.000139

0.01%

Binance Coin
BNB$292.38

2.14%

USD Coin
USDC$0.999939

-0.01%

XRP
XRP$0.470361

5.01%

Axie Infinity looking to ‘double-down’ on Korean market


09 Aug 2022

#Axie Infinity

Sky Mavis co-founder and growth lead Jeffrey Zirlin says Axie Infinity wants to double down in South Korea, which they see as one of the most important gaming markets in the world. Sky Mavis, the firm behind play-to-earn (P2E) heavyweight Axie Infinity is looking to “double down” in South Korea and ramp up adoption despite the regulatory hurdles.

Speaking with Cointelegraph at the Korea Blockchain Week on Tuesday, Sky Mavis co-founder and growth lead Jeffrey Zirlin stated that despite the domestic ban on P2E games still being in place, the “Korean market is one of the most important gaming markets in the world, and we have tons of players in South Korea.” Zirlin added that the company is currently looking at ways to tailor the Axie Infinity game to its cohort of Korean gamers: “I think you know, we want to double down. We want to localize for example, Koreans don’t speak much English, right? So there are actually a lot of barriers to actually getting the game into the hands of Korean players.” “But a lot of our top players on the leaderboard are Korean [...] Koreans are some of the best gamers in the world,” he added.

South Korea Game Rating and Administration Committee prohibits the release of domestic blockchain P2E games as a result of strict anti-gambling policies. In December, the government also moved to prohibit Google Play and the Apple Store from listing such games in Korea.

“In terms of the regulation, it's still quite early. It’s similar to the app stores where you know, it’s gonna be a process of negotiation and education,” Zirlin noted, adding that he hopes P2E adoption is enough to sway the government to walk back its hawkish regulation in the future: “It’s really Uber as an approach right? They just launched, they got it into the hands of as many people as possible and once they had a critical mass the regulators had to go with it.”

The Axie Infinity project is still in its early access stage and ha yet to roll out an app via Google Play or the Apple Store. According to Active Player, the game had roughly 766,000 people that logged in to play the game last month, a far cry from the heights of 2.7 million recorded in January this year.

As it stands, Axie Infinity is looking to ramp up adoption — in Korea and globally — by improving the gaming experience and expanding out its ecosystem via new battle modes such as Origin, which topped more than 600,000 sign ups as of mid-June:

“Origin is our main focus right now. So building that out and making it more immersive, adding in vertical progression, like runes and charms and body part upgrades to act as sustainable sinks [burning mechanisms] for tokens and making it more fun.” “Origin crucially comes with three free starter Axies (NFT characters) so that people can fall in love with the game [without having] to make any economic or financial decisions,” he added.


Related

Axie Infinity (AXS) price reverses course with 50%+ gain ahead of Origin launch
Axie Infinity (AXS) price reverses course with 50%+ gain ahead of Origin launch
Is Axie Infinity overheating? AXS price hits record high following 100% QTD rally
Is Axie Infinity overheating? AXS price hits record high following 100% QTD rally
Altcoins see a 35% bounce after Bitcoin reclaims $43,000
Altcoins see a 35% bounce after Bitcoin reclaims $43,000

Top Cryptocurrencies with Price Predictions

# Crypto Prediction Accuracy CVIX Price 24h 7d Market Cap 7d price change
1 Bitcoin (BTC) BTC Bitcoin predictions 87.6% 20 $19 947.39 3.63% -1.75% $382 369 238 889 BTC 7 days price change
2 Ethereum (ETH) ETH Ethereum predictions 63.6% 82 $1 351.01 3.89% -3.12% $165 698 908 342 ETH 7 days price change
3 Tether (USDT) USDT Tether predictions 92.4% 1 $1.000139 0.01% 0.01% $67 958 881 228 USDT 7 days price change
4 Binance Coin (BNB) BNB Binance Coin predictions 90.8% 15 $292.38 2.14% 2.98% $47 172 398 458 BNB 7 days price change
5 USD Coin (USDC) USDC USD Coin predictions 94.4% 1 $0.999939 -0.01% -0.01% $47 033 032 643 USDC 7 days price change
6 XRP (XRP) XRP XRP predictions 61.6% 86 $0.470361 5.01% -0.77% $23 471 346 889 XRP 7 days price change
7 Binance USD (BUSD) BUSD Binance USD predictions 92.4% 1 $1.000315 0.10% -0.03% $21 048 857 281 BUSD 7 days price change
8 Cardano (ADA) ADA Cardano predictions 74.8% 46 $0.431465 1.94% -5.77% $14 779 010 315 ADA 7 days price change
9 Solana (SOL) SOL Solana predictions 87.6% 22 $33.68 3.12% -3.95% $11 960 746 922 SOL 7 days price change
10 Lido stETH (STETH) STETH Lido stETH predictions 92.4% 1 $2 941.39 -0.40% -3.32% $10 258 752 564 STETH 7 days price change
11 Dogecoin (DOGE) DOGE Dogecoin predictions 88.8% 14 $0.060661 0.82% -3.25% $8 047 931 990 DOGE 7 days price change
12 Polkadot (DOT) DOT Polkadot predictions 65.2% 68 $6.47 2.65% -4.06% $7 260 332 773 DOT 7 days price change
13 Polygon (MATIC) MATIC Polygon predictions 67.2% 61 $0.828688 6.82% 5.76% $7 238 024 558 MATIC 7 days price change
14 Dai (DAI) DAI Dai predictions 91.6% 1 $0.999942 0.02% 0.01% $6 786 494 749 DAI 7 days price change
15 Wrapped TRON (WTRX) WTRX Wrapped TRON predictions 93.6% 5 $0.061398 0.40% 1.26% $6 242 711 894 WTRX 7 days price change

Be the first to receive Cryptocurrency Price Predictions and Forecasts daily

Get cryptocurrency price predictions, forecasts with analysis and news right to your inbox.

© 2015-2022 Crypto-Rating.com

The usage of this website constitutes acceptance of the following legal information. Any contracts of financial instruments offered to conclude bear high risks and may result in the full loss of the deposited funds. Prior to making transactions one should get acquainted with the risks to which they relate. All the information featured on the website, including information about the cryptocurrencies and bitcoin is intended solely for informational purposes, is not a means of advertising them, and doesn't imply direct instructions for investing. Crypto Rating shall not be liable for any loss, including unlimited loss of funds, which may arise directly or indirectly from the usage of this information. The editorial staff of the website does not bear any responsibility whatsoever for the content of the comments or reviews made by the site users about cryptocurrencies. The entire responsibility for the contents rests with the authors. Reprint of the materials is available only with the permission of the editorial staff.