Even though contemporary society is more inclined to perceive itself as an open-minded, tolerant, and inclusive unity, the actual situation speaks to the contrary. The prejudices and stereotypes in such areas as politics, military, and finance still linger. They are still believed to be the “mens’ domains,” where the representation of women has always thought to be very low.
However, as it usually happens in life, the reality often turns out to be quite different from its prescription.
According to the results of the online survey, which had been carried out by Q8 Research, California-based marketing research company, as much as 43% of the total number of Bitcoin investors turn out to be women aged between 25 and 54. The study was conducted under the auspices of Grayscale Investments, LLC, a privately-held financial services company based in New York. On a side note, in October, Grayscale received approval for the establishment of the cryptocurrency index fund from the Financial Industry Regulatory Authority (FINRA) of the United States.
The said survey was conducted in the period from March 28 until April 3, among 1,100 cryptocurrency investors that reside in the United States. The respondents were chosen in accordance with the following criteria:
It should be noted that out of 21 million American investors (a figure determined by Grayscale in the course of previous studies), who express a certain degree of interest towards Bitcoin and cryptocurrencies in general, nearly half were women. These results were confirmed and specified by the Q8 Research study, which concluded that the actual share of females who hold or express a keen interest in Bitcoin accounts for 43%.
The figures have also shown that there aren’t many discrepancies between the two parties in their reasoning behind the decision to get involved in the crypto space. 80% of women, compared to 78% of men, said that they were attracted to Bitcoin because of its immense potential for future growth. Another reason was the ease of access to Bitcoin holdings (77% - women and 76% - men), compared to the traditional financial instruments.
But the differences surfaced when the questions touched on the readiness to take risks when investing in cryptocurrencies and the overall familiarity with this type of digital asset. 42% of women admitted that they prefer to stay on the safe side when investing in Bitcoin, whereas only 35% of men expressed similar cautiousness.
Also, 60% of females perceive Bitcoin as a means for ensuring at least some degree of financial security amid the current instability of the global economy. This notion was supported only by 48% of men, while the rest see cryptocurrencies as a path to a relatively fast enrichment.
Interestingly, a similar study that was organized by Bitpanda and GlobalWebIndex revealed that women constitute only 22% of all European Bitcoin investors.
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