Industry: beauty&health
The Joy ICO is first unique ecosystem project in the beauty industry for consumers and vendors of wellness and beauty services and products. With the usage of The Joy service, you can order a specialist visit to yourself at any comfortable place such as home, work or a hotel), and also book the provision of services in the beauty salon.
The Joy project aims to help each client to get convenient, profitable access to the field health and beauty services; each artist and owner of the salon - to simplify and optimize financial planning, raise brand awareness and business efficiency, as well as provide new marketing channels; each advertiser to give access to an advanced advertising platform to increase their sales with The Joy;
The Global Wellness Institute rated the market of health services and beauty at almost four trillion dollars, which reaches about 5% of global GDP.
The Joy takes commissions from orders made through The Joy platform. The Joy is going to cooperate with worldwide representatives, which will facilitate the expansion of The Joy to various regions. In exchange for providing its business model, network and know-how, The Joy will get royalties.
Advertisers are to pay The Joy for the usage of targeted offline advertising and for conducting promotional campaigns within the platform. The Joy will launch its own online store, where the project will integrate advertising campaigns for its partners and will vend their products. In addition, the online store is planned to sell various necessary tools, equipment, supplies, etc. for beauty salons and individual professionals on call.
In The Joy service, private performers and salons take orders for their services, and consumers receive high-quality beauty services at a convenient time and place. Advertisers will be able to place targeted offline and online advertising, and companies can perform promotional campaigns and get statistics as part of the project.
Partner companies can obtain accurate statistics and reports on trends in beauty and wellness from The Joy.
In addition, the project The Joy provides an opportunity for partner companies to conduct surveys built into the application of The Joy.
Founded: 2019, Germany
| Pre-Ico Start date | April 22, 2019 |
|---|---|
| Industry | Healthcare |
| Start | January 20, 2019 |
|---|---|
| End | May 1, 2019 |
| Expired |
Most would laugh about the premise of The Joy ICO. It's a project to help vendors and consumers connect on beauty products. Beauty products account for billions of dollars in global revenue, and are used in every country. This is a major use case for blockchain, so this project makes a lot of sense. The Joy has the ability to change the beauty industry, and I want to be part of this revolutionizing platform. I've missed many successful ICOs, but I won't be missing The Joy ICO unless it sells out during pre-sale.
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