Swarm Intelligence Set

The Joy - ICO Review

Industry: beauty&health


The Joy ICO is first unique ecosystem project in the beauty industry for consumers and vendors of wellness and beauty services and products. With the usage of The Joy service, you can order a specialist visit to yourself at any comfortable place such as home, work or a hotel), and also book the provision of services in the beauty salon.

The Joy project aims to help each client to get convenient, profitable access to the field health and beauty services; each artist and owner of the salon - to simplify and optimize financial planning, raise brand awareness and business efficiency, as well as provide new marketing channels; each advertiser to give access to an advanced advertising platform to increase their sales with The Joy;

The Global Wellness Institute rated the market of health services and beauty at almost four trillion dollars, which reaches about 5% of global GDP.

The Joy takes commissions from orders made through The Joy platform. The Joy is going to cooperate with worldwide representatives, which will facilitate the expansion of The Joy to various regions. In exchange for providing its business model, network and know-how, The Joy will get royalties.

Advertisers are to pay The Joy for the usage of targeted offline advertising and for conducting promotional campaigns within the platform. The Joy will launch its own online store, where the project will integrate advertising campaigns for its partners and will vend their products. In addition, the online store is planned to sell various necessary tools, equipment, supplies, etc. for beauty salons and individual professionals on call.

In The Joy service, private performers and salons take orders for their services, and consumers receive high-quality beauty services at a convenient time and place. Advertisers will be able to place targeted offline and online advertising, and companies can perform promotional campaigns and get statistics as part of the project.

Partner companies can obtain accurate statistics and reports on trends in beauty and wellness from The Joy.

In addition, the project The Joy provides an opportunity for partner companies to conduct surveys built into the application of The Joy.


  • The Joy takes commission fees from every booking made by its clients via The Joy platform.
  • The Joy designed a framework of cooperation with regional representatives (franchisees) that will fuel up The Joy’s expansion in other regions. In exchange for provided business model, network, know-how The Joy will receive royalties.
  • Advertisers will pay The Joy for using offline targeted advertising and conducting promotional campaigns within the platform.
  • The Joy will launch its own online store where The Joy will integrate promotional campaigns of the its partners and will sell its own production. On top of that, the online store will sell all the necessary tools, equipment, bags, supplies, etc for salons and mobile practitioners.
  • Partnered companies will be able to purchase precise statistics and reports about the industry from The Joy.
  • The Joy provides a possibility for partnered companies to conduct built-in surveys within the platform.

Founded: 2019, Germany

Social networks

Conversion Block

  • Token JOY
  • Type Utility
  • Price 1 JOY = 0.015 USD
  • Bonus Available
  • MVP/Prototype Available
  • Platform Ethereum
  • Accepting ETH, BTC, LTC, XRP, Fiat
  • Minimum investment 50 USD
  • Soft cap 2,100,000 USD
  • Hard cap 17,400,000 USD
  • Country Germany
  • Whitelist/KYC KYC & Whitelist
  • Restricted areas USA, China

More on ICO

Technical details

  • Token JOY
  • Platform Ethereum
  • Type ERC20
  • Price in ICO 0.0150 USD
  • Tokens for sale 2,400,000,000
  • Min. investment 50 USD
  • Accepting ETH, BTC, LTC, XRP, Fiat
  • Distributed in ICO 68%
  • Soft cap 2,100,000 USD
  • Hard cap 17,400,000 USD


  • Q3 2017 Start of research and concept development.
  • Q1 2018 Start of The Joy platform development.
  • Q2 2018 Official setup of The Joy GmbH in Germany.
  • Q3 2018 Ready beta app for Android Conclusion of preliminary agreements with advertising partners Inventory for on-demand orders and offline advertising has been developed.
  • Q4 2018 Seed Round start Early access launch Platform test phase
  • Q1 2019 Token Sale start Office setup in Berlin Commercial launch of the project (in-salon bookings only) Adding functionality for on-demand services Start of expansion to other German cities.
  • Q2 2019 Addition of advanced settings for practitioners and salons Addition of business optimization tips Addition of the discount module Addition of the client management module Addition of The Joy widget for websites Addition of functionalities for regional partnerships Start of expansion to Austria, Switzerland, France.
  • Q3 2019 Setup of the first regional partnerships Addition of the Big Data module Addition of the sponsorship module Addition of the resource planning module Start of expansion to USA, Belgium, Netherlands.
  • Q4 2019 Setup of The Joy online store Addition of the automated advertising module Start of expansion to Japan, South Korea, Great Britain.
  • 2020 Addition of the survey module Integration of POS terminals Addition of the community module Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore.
  • 2021 Diversification of business activities (other types of services) Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar.
  • 2022 Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine.


  • Vladislav Kiselev Founder, CEO
  • Bogdan Nekhoda Co-founder, CFO
  • Emil Khafizov Co-founder, CCO
  • Lex Anselm CMO
  • Sergey Kutyr CTO
  • Sergey Yurchenko Business Development Manager
  • Konstantin Kravets Senior Project Manager
  • Julia Ushakova System Analyst
  • Dmitriy Biblev Designer
  • Lidia Dogadkina Designer
  • Arsenii Nohin Project Manager
  • Ruslan Bratenko Front-end developer, AngularJS / VueJS developer
  • Vitaliy Khomenko Team lead, Back-end developer
  • Igor Ponomarenko Art Director
  • Sergey Gorbulya QA Specialist
  • Victoria Ivakina Social Media Manager
  • Aleksander Koval QA Specialist
  • Denis Panov Blockchain-developer
  • Vlad Bagriy HTML Layout developer
  • Vadim Fedenev Back-end developer
  • Othman Mirzan Advisor
  • Sebastian Klumpp Advisor
  • Michael Schneider Advisor
  • Achim Löwen Advisor

Pre-Ico Start dateApril 22, 2019

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The Joy
StartJanuary 20, 2019
EndMay 1, 2019

Most would laugh about the premise of The Joy ICO. It's a project to help vendors and consumers connect on beauty products. Beauty products account for billions of dollars in global revenue, and are used in every country. This is a major use case for blockchain, so this project makes a lot of sense. The Joy has the ability to change the beauty industry, and I want to be part of this revolutionizing platform. I've missed many successful ICOs, but I won't be missing The Joy ICO unless it sells out during pre-sale.

Garry   April 5, 2019  

Recently, many ICO-projects do not collect the necessary amounts for development. Do you think this really is a quick end to a promising way to attract investments or just a temporary lull?

Alexiz   January 21, 2019  

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