Stellero is an Israeli startup that aspires to create an investment banking platform, the chief purpose of which is to bridge the gap between the conventional capital market and emerging crypto-based digital economy through the tokenization of illiquid assets and fractional holdings. They want to become a go-to place for investors, asset owners, small and mid-sized businesses (SMB) who are soliciting financial guidance and require comprehensive underwriting services. The tokenization will occur by virtue of fungible security tokens STRO which can be obtained within the framework on an ongoing STO.
The head office of Stellero is located in Tel Aviv, Israel. The company also has the European office in Barcelona that was opened for regulatory purposes since Stellero positions itself as being fully compliant with the European Securities and Markets Authority (ESMA). This will allow STRO holders to receive dividends and revenue shares in conformity with the law.
The project deliberately positions itself as an “alternative” investment platform due to the fact that it places particular emphasis on the unorthodox investment strategies almost entirely related to low-liquidity or illiquid assets. Basically, Stellero provides services of a fully-featured A-to-Z tokenization of client’s assets, followed by their placement on the market and subsequent asset management. The team has elaborated a highly-scalable AI-driven platform for issuing the ERC-20/ERC-1400 compliant security tokens.
Stellero implements the three-pronged strategy of business development that includes the Foundation, Middle, and Top Tiers.
The first one is dubbed the “STO factory”. This level is occupied by small and mid-sized companies looking to tokenize their assets and gain access to a bigger investment playground.
The Middle tier serves as a bridge between SMB and financial funds & holdings that have the option to either get involved with a project backed by Stellero or launch their own on the basis of the existing model.
The Top Tier is reserved for the major financial institutions that recognize the concept offered by Stellero and begins to accept the tokenized assets.
Dror Medalion. The founder and General Manager. Dror is an angel investor, industrial engineer, and a well-known Israeli blockchain entrepreneur. Apart from being a mastermind behind Stellero, he co-founded BitJob and worked as a lead project manager at Complete Business Solutions.
Aviad Gindi. The co-founder and CEO. A seasoned investment manager who worked for five years at the Halman Aldubi Investment House. He had also cooperated with Medalion on the development of BitJob, and co-founded Voterz, a blockchain platform for voting.
Elad Kofman. The co-founder and CSO. An expert in the field of investment and crypto portfolio management, Kofman also boasts vast experience in digital marketing. He and Gindi have worked together at Halman Aldubi Investment House and were the originators of Voterz and BitJob.
The board of advisors includes Dr. Boaz Barack, Isaac Sutton, and Roy Keidar - all revered Israeli financiers.
Stellero has an ongoing STO which will take place until August 16. 8 million STRO were allocated for sale. As of now, the project had already achieved 11% of its hardcap of $5 million. The price of 1 STRO is 0.86 EUR. The minimal investment threshold was established at 500 EUR. Stellero accepts Bitcoin, Ethereum, USD, and EUR. The United States and Singapore are the only countries indicated in the restricted list.
|Pre-Ico Start date||June 2, 2019|
|Pre-Ico End date||June 15, 2019|
|Start||June 16, 2019|
|End||August 16, 2019|
|Soft cap||$500 000|
|Hard cap||$5 000 000|
|Minimum investment||500 EUR|
|Tokens for sale||5880000|
|Accepting||ETH, BTC, Fiat|
Although the idea offered by Stellero appears to be quite interesting, I don’t find their offer to be convincing. It appears to me that they are doing more self-gratification then actually explaining how the system would work, and how would I be able to reap benefits from its operations. Therefore, I will shift my attention to other projects that work with a similar idea of asset tokenization.
Stellero will do a great service for those who want to utilize digital tokens (securities) as convenient mediums for business operations, and not as a mere fundraising tool. I don’t possess full information about the cost of underwriting services provided by Stellero, but I am certain that using a one-in-all solution would be much more practical than gathering from scratch a team of advisors, attorneys and so on. I also did research on the members of Stellero team - they have proven to be the established professionals in the respective fields. I’ve laid out my thoughts, but it is up to you to decide whether to entrust your money to Stellero or not.
Their concept is formulated too vaguely. I didn’t find any explanation as to what they regard as illiquid assets and how exactly are they going to make them more appealing to the market. No doubt about the competence of all team members, but they couldn’t explain their idea properly to the potential investors like me. Also, I didn’t find any elucidation on how Stellero plans to attract the big institutional players to their Tier 3. To summarize, I reckon that Stellero might be a worthwhile investment if only they have written a more concise whitepaper.
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