FoodNation - ICO Review

Industry: food delivery


FoodNation is being developed by a team of tech enthusiasts and entrepreneurs from Brazil. Igor Montella is the founder and also a software developer who ’s associated with such projects as Rapiddo and CodifyNinja. Other team members include Fan Yang Chun, the business advisor and the founder of Emmental, and Felipe Carvalho, the head of technology design, who has previously worked with Igor Montella at Rapiddo. Various ICO review platforms had verified all of these team members.

This main issue that the team tries to address through the implementation of the Ethereum-based blockchain is the establishment of the oligopoly of global conglomerates within the market of online food delivery. According to the official statistics concerning the market share of food delivery orders in the United Kingdom, the following four service providers: Just Eat, Hungry House, Deliverloo, and One Delivery, have occupies 95% of the total market thus bringing the chances of smaller-scale companies to naught.

The project’s mission is to address such a blatant injustice by establishing an unregulated blockchain-based marketplace that would be developed, controlled, and driven by the community of buyers, sellers, and restaurant owners.

FoodNation’s core product is a mobile app of the same name. The essential idea of this app is to eliminate any third party from the process of ordering and delivering food which aligns perfectly with the philosophy of blockchain.

In layman's terms, the customer will use the FoodNation app to browse for the nearby restaurants that prepare his favorite food. Once the user finds the meal to his liking, he places the order with the restaurant which goes directly to the food outlet via the blockchain network. The restaurant prepares the order and delivers it to the customer on its own accord. The payment in the form of the ERC-20 compliant tokens called FOOD is then transferred via the FoodNation platform. Apart from consumers and restaurants, the network will also feature the sellers and promoters whose task would be to attract new users and service providers to FoodNation, as well as developers who will be responsible for the maintenance and further development of the blockchain platform.


  • Governance. To a decentralized autonomous organization function as planned, active participation of its members is required.
  • OwnerSHIP. It is important that FOOD token HODLERS act as project owners, because they really are!
  • Privacy. We are building a new world, without barriers and strongly influenced by freedom!

Founded: 2019, Estonia

Social networks

Conversion Block

  • Token FOOD
  • Type Utility
  • PreICO Price 1 FOOD = 0.3 USD
  • Price 1 FOOD = 0.5 USD
  • Bonus Available
  • MVP/Prototype Available
  • Platform Ethereum
  • Accepting ETH
  • Minimum investment 0.5 ETH
  • Soft cap 1,200,000 USD
  • Hard cap 12,000,000 USD
  • Country Estonia

More on ICO

Technical details

  • Token FOOD
  • Platform Ethereum
  • Type ERC20
  • PreICO price 1 FOOD = 0.3 USD
  • Price in ICO 0.5000 USD
  • BONUS Dec 26 2018 to Fev 28 2019 - 60%.
  • Tokens for sale 350,000,000
  • Min. investment 0.5 ETH
  • Accepting ETH
  • Distributed in ICO 35%
  • Soft cap 1,200,000 USD
  • Hard cap 12,000,000 USD


  • Q1 2018 Market research. Business model development. Brand and concept. White Paper conception
  • Q2 2018 Client application flow. Institutional site. Investidor disclosure. 3
  • Q3 2018 Start the token pre sales. Telegram community. Client application alpha version. Restaurant application flow. 4
  • Q4 2018 Finish the token pre sales. Client application beta version. Restaurant application alpha version. Community-only tests. Disclosure for sellers
  • Q1 2019 Start the token sales. Restaurant application beta version. Client application 1.x version. Pilot in city to be defined
  • Q2 2019 Finish the token sales. Relevant exchange listing. Community alpha version. Mainet Switch. Live operation in up to 10 cities
  • Q3 2019 Anti-fraud mechanisms (validators). Restaurant application 1.x version. Community beta version. Live operation in up to 20 cities. Decentralized search beta version
  • Q4 2019 Community 1.x version. Rating restaurant feature. Partnership with exchange for transparent. payment (credit card). Chat bot (Whatsapp, Messenger, WeChat, Telegram, etc). Live operation in up to 50 cities
  • Q1 2020 Decentralized search 1.x version. Important digital influencers on board. FoodNation world celebrity on board. Live operation in up to 100 cities. 10
  • Q2 2020 Integration with delivery platform. Restaurant promotional control. Live operation in up to 250 cities. 11
  • Q3 2020 FoodNation payment on store. Community take on 100% management control. Live operation in up to 500 cities
  • Q4 2020 Recommendation plates and restaurants. Community take on 100% development control. Live operation in up to 1000 cities


  • Fan Yang Chun Business Developer
  • Felipe Carvalho Technical Leader
  • Vitor Lançoni Creative Director
  • Igor Montella Founder and CEO
  • Khevin Mituti Marketing Director
  • Sanem Avcil Advisor

IndustryFood delivery

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StartApril 1, 2019
EndJune 30, 2019

The idea realized by FoodNation is both simple and immensely useful. Who wants to pay extra to an intermediary for the food that he never even touches. My father owns an Italian restaurant and I know firsthand how important it is to maintain a good and, most importantly, direct relationship with a customer. FoodNation does just that, it allows foodies to directly support local restaurants that, on their part, get a chance to grow their business by performing home delivery. In my opinion, FoodNation is an A+ project.

Giovanni   June 15, 2019  

Foodnation is working on a respectable platform. They understand that only a few food delivery companies have control of the entire marketplace. This is unacceptable in the current time period. Food companies on a smaller scale should be allowed to gain exposure without being overshadowed by the few companies that own the majority stake. The team is filled with professionals of their given network, and they are adamant in making a change in one of the most important aspects.

Carlos   April 6, 2019  

I think FoodNation is a very promising project. The project has a great future and by the end of the year it will give a good profit. Now in the world, an increased interest in cryptocurrencies and blockchains bursts into our lives. I am for new technologies in any area of our life, if they facilitate it, they make our life more convenient to structure, organize.

Carl   February 21, 2019  

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