While the internet has matured a lot in the last few decades, on some level, it still requires a lot of improvement, especially when it comes to its content, its quality, and alike.
In a way, the internet is still quite chaotic. There are tons and tons of content, information, sensitive data, and more, just existing around, in bits and pieces. Then, there are users who leave this data around on websites that they frequent. There are content creators, regular visitors, and not to mention agencies, advertisers, and others who might be interested in collecting this information and analyzing it.
Obviously, this all sounds quite confusing, and in reality — it is. However, thanks to technologies like blockchain, it doesn't have to be. Blockchain has the potential to bring greater order to the internet and turn the chaos we have known and loved for all these years into something more organized and efficient.
This is the goal of a project called ENOD, which wishes to bring a new, decentralized web reputation and ad benchmarking ecosystem.
In essence, ENOD is a decentralized reputation ecosystem that will allow publishers to easily prove their integrity, but also advertisers to diversify ad placements and to do it in a secure way. Meanwhile, it will also provide regular people — regular internet users — with the ability to participate in improving content online, meaning that people will be regulating the content themselves.
Basically, ENOD will provide users with a browser add-on, and let them share their thoughts, impressions, and general experience with various information resources. They would also be rewarded for participating in organizing the ecosystem.
They can help with rating content, estimating audience age settings, the usability of content, and give their own impressions. They can also tell advertisers what they think about their campaigns by participating in detailed surveys and answering various questions.
This wouls create valuable data for the ecosystem and its participants, and such data would be processed, and then stored in the blockchain. After that, it would be available for agencies, advertisers, publishers, and others who need it for research. In other words, this system could eliminate the need for data scraping and similar methods, simply by asking the users to provide it themselves and rewarding them for doing so.
All that the project requires in order to start changing the online world is its own token, which would be used within the platform and the entire ecosystem.
ENOD is about to start its ICO in only a week, while it is currently in its preICO stage. PreICO started on August 1st, and it will end on October 31st. After that, the ICO will take place on November 1st, and it will last until the end of the year, December 31st, 2019.
The token sale will offer the token also called ENOD, which is a utility developed on Ethereum's platform. The price of the token will be $0.02 per 1 ENOD, and users will be able to pay with Ethereum coins.
The project announced a bounty, and it set up a soft cap of $2 million, while the hard cap sits at $7.5 million. Another thing to have in mind is that the project was registered in Estonia, and that the only restricted region is the US. Everyone else is allowed to participate in the token sale, provided that they go through KYC and Whitelist procedures.
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|Start||November 1, 2019|
|End||December 31, 2019|
I have already seen a plethora of projects that offered almost the exact idea that ENOD tries to push through. Their system might appear more sophisticated compared to the rest, but the main problem is that most people are not really fond of writing full-length reviews or even short feedback, for that matter. Regardless of how well-elaborated your blockchain network is, it won't be of any use if people aren't interested in supporting it.
PancakeKing November 21, 2020 Reply
All in all, it seems like an interesting project with not too many red flags, although each potential participant should research it for themselves before joining its token sale. There is still more than enough time to do so, so if you are interested in it, look it up and explore it further.
ico-searcher October 27, 2020 Reply
Allowing users to rate the content opens up a lot of opportunities for manipulation. Besides, I haven't grasped how their votes will influence the visibility of the content. I mean, would every user's vote be of the same weight or will there be the whales, who will swoop in and change the content ranking with a single vote? We have seen the second scenario on platforms like Steemit, which led to the gradual decrease of its popularity.
Terabyte_Head March 5, 2020 Reply