Basic Attention Token (BAT) has been around for almost three years, which is more than enough time to prove its fundamental worthiness. Speaking of it, BAT is the lifeblood of Brave Browser, a proprietary web browser of Brave Software, Inc., as well as an advertising exchange platform, developed on the foundation of the Ethereum blockchain.
The browser itself has some nice feats, such as an in-built blocker of ads and trackers and the system of rewards and tipping for content creators, paid in BAT. The solution has been enjoying significant popularity, though it might be hampered due to the fact that the company announced that the users would be required to pass the KYC procedure, which includes identity verification, in order to be eligible for receiving/sending rewards.
This requirement goes against the very concept of Brave Browser, which is being positioned as an instrument for maintaining privacy on the Web. This questionable initiative could result in the deflux of users and the overall decrease in popularity, which, in turn, could reflect negatively on the future price of BAT. However, that is only one of the factors that exert an impact on the currency, which appears to be very healthy in general.